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Recent Posts

Practical tips and systems to grow your Airbnb cleaning business

The Wrong Way to Train a VA

Jun 9, 2026

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1 min read

The Wrong Way to Train a VA

Most people hand over a Loom video and call it training. Here's what actually works.

I started with $500 and just crossed $1M from cleaning

Jun 2, 2026

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1 min read

I started with $500 and just crossed $1M from cleaning

We just crossed $1M!

They Used My Playbook. Then Called Me 2 Years Later.

May 26, 2026

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1 min read

They Used My Playbook. Then Called Me 2 Years Later.

Why giving freely (and expecting nothing) is the best business strategy I've ever used

The Meta ads strategy we use to get STR cleaning leads

May 19, 2026

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1 min read

The Meta ads strategy we use to get STR cleaning leads

Google leads are higher intent but Meta still has a place if you set it up right.

The Real Cost of My Ads (It Wasn't What I Thought)

May 12, 2026

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1 min read

The Real Cost of My Ads (It Wasn't What I Thought)

Cheap leads, expensive customers

How to fire without creating an enemy

May 5, 2026

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1 min read

How to fire without creating an enemy

The 3-strike framework that makes firing clean, fair, and final.