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Recent Posts

Practical tips and systems to grow your Airbnb cleaning business

They Used My Playbook. Then Called Me 2 Years Later.

May 26, 2026

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1 min read

They Used My Playbook. Then Called Me 2 Years Later.

Why giving freely (and expecting nothing) is the best business strategy I've ever used

The Meta ads strategy we use to get STR cleaning leads

May 19, 2026

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1 min read

The Meta ads strategy we use to get STR cleaning leads

Google leads are higher intent but Meta still has a place if you set it up right.

The Real Cost of My Ads (It Wasn't What I Thought)

May 12, 2026

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1 min read

The Real Cost of My Ads (It Wasn't What I Thought)

Cheap leads, expensive customers

How to fire without creating an enemy

May 5, 2026

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1 min read

How to fire without creating an enemy

The 3-strike framework that makes firing clean, fair, and final.

You Might Be Bleeding Money and Not Know It

Apr 28, 2026

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2 min read

You Might Be Bleeding Money and Not Know It

Why job costing is the habit that keeps cleaning businesses alive

Whoever makes the most money wins

Apr 16, 2026

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1 min read

Whoever makes the most money wins

A 6-week challenge changed everything and neither of us had a plan.