The Simple Facebook Strategy That's Generated 20% of My Cleaning Leads

Let me start with a huge value bomb.

You can literally do this right now to grow or start your Airbnb cleaning business, and it's simpler than you think.

We're going to Facebook, and we're diving right in.

Step 1: Find Your People

So pull open your computer. Log into your personal Facebook account and do just a couple of things.

Search "STR" or "Airbnb hosts of [your city]." Let's say you're in Dallas; search "STR hosts of Dallas" or "Airbnb hosts of Dallas."

Go to the Facebook groups section and literally type in "Airbnb hosts of San Diego" or wherever you live.

Join those groups.

To grow your business, you need to know hosts. Hosts are your customers. You need to be where the customers are.

Step 2: Do Absolutely Nothing (The Hard Part)

Join these groups and do absolutely nothing. Don't say anything.

Be in that group and just look around. Who's posting? What are they posting? Who's the moderator? Who are the top contributors? Who are people that are really contributing to this group?

Those are the people that are going to direct the course within this group.

Just join and notice. Learn. Observe. Really not going to do anything.

Why You Can't Just Post and Spam

Why can't you just go in there and post and spam everybody for your business?

Because nobody knows who you are. They don't know if you're a good cleaner. They don't know if you just moved here. They don't know if you're a scammer. They don't know you.

If you come into that Facebook group and immediately start posting "hire me for your next cleaning job," they have no idea who you are.

Step 3: Build Trust Through Value

After a while, when you feel comfortable with that Facebook group, you're going to start making comments on one to two posts. Something that adds value.

Somebody's going to post their Airbnb and say, "Just launched my new Airbnb; it's up and running. Would love it if you guys could share."

You're going to comment something of value: "Oh, it looks amazing. I really think what you did in this bedroom is clever. Tell me more about this."

Show something that looks interesting to you and comment on it.

What you're doing here is building a reputation and building trust.

Build a reputation, build friendships, and build relationships in this Facebook group because those are the people that are going to be hiring you and recommending you and using your services.

Step 4: Become a Valuable Resource

Once you comment and build a reputation, you can come in there and actually start to post in those Facebook groups. You'll be a top contributor, and your Facebook comments will get a lot more traction.

But here's the key: when you're doing social media, especially when you're trying to ask people to hire you for something, you need to build trust and give, give, give.

Learn about what's going on so that you can build trust and so that you can give information.

One time I posted in the Facebook groups about the home football schedule because those Airbnb hosts need to know when the home football games are.

I went in there and downloaded the schedule for the university here and said, "Here are the home football games. Mark those on your calendar. Raise the prices on your Airbnbs."

You want to provide value so that these hosts come to trust you and come to see you as a resource. Not just somebody that's trying to get business from them.

That is super, super important.

The Results

Facebook has been a fifth of all of my leads for Airbnbs.

Facebook is not our number one lead source; Google is our number one way of getting leads. Five stars, 104 five-star reviews on Google. Once you get numbers like this, you see a lot more leads come your way because now you've built a reputation as a reputable cleaning company.

But Facebook? It's something you can do right now.

Your Action Plan

You could probably do this in the past two or three minutes since we've been talking about this:

1. Go into Facebook

2. Join a Facebook group; join several Facebook groups

3. Just observe

4. Start commenting thoughtfully on 1-2 posts daily

5. Once you've built some recognition, share valuable information

6. Be patient and consistent

The hosts are there. They need good cleaners. But they want to work with someone they know and trust.

If you're ready to see the complete system, including how to scale beyond just you doing all the cleaning, the full Airbnb cleaning course is here. It's the shortcut I wish I had when I was starting out.

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